Don't lie. Ever.
You don't have to answer every question you're asked.
Think. Think before you answer anything. A corollary: Have
a clear goal in mind before you answer anything.
Don't lose your cool. If you do, the media won't forget
- it will show a video clip or photo of how you lost your
cool over and over and over.
If you're wrong, admit it. If you're happy, be it. If you're
hurt, show it.
Answer only the question that you want.
Assume everything is "on the record."
Stick to your story. Don't improvise.
Don't run your mouth. Be concise and to-the-point. Often,
less is more.
Always think of the future. Don't burn your bridges with