15-word sales course

Part of successful communications is "selling" your message. Over the years, Elliott Brack has sold millions of dollars of newspaper advertising. Successful sales of any product can be attributed to a few common sense rules, he says.

Below you'll find a 15-word sales course that Brack says is the best, most concise guide he knows. He first saw it in Parade Magazine more than 20 years ago and has been using it since. If you follow these four rules when communicating or selling, you'll "sell" your product:

1. Know Your Product

2. See a Lot of People

3. Ask All to Buy

4. Use Common Sense



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