than 60 years of experience in the media, The Brack Group's
professionals have learned lots of lessons. Here are several
guidelines that might make it easier for you to deal with
the media and communicate your message:
The Rules of Engagement.
Take a look at these 10 guidelines from former U.S. Senate
press secretary Andy Brack on ways to make your interviews
with the press even better.
to advertise online. With online advertising being
an infant medium that's just starting to walk, we've found
there are a few common sense guidelines that will allow you
to use the medium more effectively and get more bang for your
newspaper writing course. For more than 20 years,
journalist and educator Elliott Brack has been helping people
learn to write for newspapers with these tips.
rules for campaigns. If you want a good Web site --
corporate, advocacy or anything else -- you should keep in
mind 10 rules we developed for political campaign sites.
sales course. Elliott Brack says if you truly implement
the suggestions in four simple rules of 15 words, you'll become
a great salesperson. For communications professionals, it's
important to follow these rules because if you're not "selling"
your message, you're not communicating.
have any suggestions to add or would like more information,
please contact The Brack Group's